Karen’s Hallmark Shop opened in Piedmont Mall on August 1st, 1984 as one of the mall’s first merchants. The store was originally located on the lower level of Piedmont Mall before moving to its current location on the upper level near Belk. Owner, Karen Johnston, has over 34 years of experience with Hallmark. She got her start working at Dee's Hallmark in Eden, North Carolina and her belief in Hallmark's standards of distinction led her to run her own Hallmark store, as she has for the past 26 years.
Karen was drawn to Hallmark because it was not only a beloved and recognized brand but also because the Hallmark Gold Crown program represents a benchmark of excellence for retailers. She was also impressed by the growth and success of other Hallmark retailers because they took great pride in their customer service; something she believes is the single most important ingredient of a successful business.
Karen credits the success of Karen’s Hallmark Shop to having dedicated and caring staff members who believe in customer service and who go above and beyond in their commitment to their jobs. Of course, being blessed to have the upstanding residents of Danville and the surrounding area as customers is a factor no less important to this success. Without the exceptional staff and loyal customers Karen’s Hallmark Shop would not be where it is today.