Karen's Hallmark Shop


About Us

Karen’s Hallmark Shop opened in Piedmont Mall on August 1st, 1984 as one of the mall’s first merchants.  The store was originally located on the lower level of Piedmont Mall before moving to its current location on the upper level near Belk. Owner, Karen Johnston, has over 38 years of experience with Hallmark. She began her career at Dee's Hallmark in Eden, North Carolina. Within a few years, her belief in Hallmark's standards of distinction led her to open her own Hallmark store. 

Karen was drawn to Hallmark not only for its beloved reputation as a recognized brand but also due to the benchmark of excellence the Hallmark Gold Crown program represents for retailers. She was impressed by the growth and success of other Hallmark retailers and appreciated the great pride they took in customer service; something she believes is the single most important ingredient of a successful business.

She credits the success of Karen’s Hallmark Shop to a dedicated and caring staff. Her employees believe in customer service and strive to work above and beyond everyday. Of course, she also attributes much of her success to the upstanding residents of Danville and the surrounding areas. Without those loyal customers and her exceptional staff,  Karen’s Hallmark Shop would not be where it is today.

Karen's Hallmark Shop believes in community outreach, engagement, and support. Karen's Hallmark Shop is a proud sponser of the annual Bridge to Bridge fundraiser for the Danville Pittsylvania Cancer Association and many other local investments. Karen's Hallmark Shop is also a member of Danville's Chamber of Commerce.