325 Piedmont Drive
Danville Mall: Upper Level - Near Belk
Danville, VA 24540

Hallmark Crown Rewards Membership

Being a Hallmark Gold Crown store, we offer you the privilege of having the Crown Rewards card which is a membership program only for the Hallmark Gold Crown stores. This is NOT a credit card. It’s free and easy to sign up in our store and you'll start earning reward points immediately. Once you become a Crown Rewards member you start receiving great every day benefits.

Earn 10 points for every $1 you spend. 300 points equals $1 in rewards.   an additional 5 bonus points for every greeting card you purchase as well as 100 bonus points for each 3 card purchase. This is available to you every visit!

Purchases for which points are not earned include, but are not limited to: gift cards, Business Greeting Cards, Personalized Greeting Cards, online-only Digital Video Greetings, postage stamps, services, Hallmark.com shipping charges, subscriptions, office supplies, pharmaceuticals, any single non-Hallmark item the price of which exceeds $500 and other items as designated at each retailer’s discretion. Points are not awarded on any tax paid on purchases. Points themselves are not redeemable; only Reward Dollars are redeemable.

Join Crown Rewards and get rewarded for buying the Hallmark cards and gifts you love. Start earning points every time you shop, and get reward dollars to put toward your future purchases. Come to the shop and sign up now! Once you've joined, just use your Crown Rewards member number or your phone number at checkout to earn points. 


  • 10 points for every dollar you spend 
  • 5 Bonus Points for every card you buy and 100 Bonus Points for every three-card purchase
  • Reward Dollars for the points you’ve earned that help you save on regularly priced Hallmark products at Hallmark Gold Crown stores

Hallmark Keepsake Ornament Club

Come into the store to sign up and recieve full details on how it works!

Hallmark ornaments are a great way to make every occasion memorable. From your favorite Disney and Star Wars characters to beautiful designs and festive fun, we have ornaments to mark your most meaningful memories and add a little color to your Christmas tree. Start a family tradition and remember every year with a special keepsake ornament. We have ornaments for every holiday from Halloween to Easter and for all the special occasions in between. Browse our vast selection of ornaments available only at Hallmark, and share a memory with your loved ones today. 

Just call it KOC

Since 1987, Keepsake Ornament Club (KOC) has offered insider information, behind-the-scenes looks, artist interviews, exclusive collectible ornaments and collector events created especially for the biggest fans. The KOC also has grown into a broad community of people who connect in person and online to share their enthusiasm for Hallmark Keepsake Ornaments year-round.

Perks of membership

When you join, you’ll get: 

Let the fun begin! Your 2024 KOC membership includes:

  • A KOC membership card and welcome packet. Use your card to receive members-only perks at your local store, like access to buy event-exclusive ornaments.
  • More Crown Rewards Bonus Points. Crown Rewards Bonus Points (U.S. only) add up faster for KOC members than for anyone else. That means more Reward Dollars coming your way!
  • Up to $30 in offers delivered throughout the year. Look for a $5 off $10 purchase coupon in your Membership Packet, Dream Box, and each For Keeps issue after enrolling. Plus, enjoy surprise savings and gifts!
  • Access to 4 new club-exclusive ornaments you can't get anywhere else. Order in store or online as they release throughout the year.
  • Access to members-only experiences and virtual events just for you.
  • Members receive their Dream Books before they release in store when you join by January 15, 2024.
  • Invitation to early, VIP member shopping events the day before Keepsake Ornament Premiere and Keepsake Ornament Debut (only at participating stores in the U.S.; no online VIP experience). You'll have first access to all product—even Limited Quantity ornaments—before the general public and all event rewards apply a day early! Limited Quantity purchases limited to 1 each per member on Friday while supplies last, in store only.
  • The Keepsake Dream Box (a $150 value). Shipped directly to your home starting in April, this year's membership gift is full of Keepsakes magic. You'll receive:
    Three club-exclusive Keepsake Ornaments: Ollie's Ornament Shoppe, miniature Ollie and miniature Lia.
    Exclusive gifts from the Keepsake Studio, including a North Pole Miniature Ornaments Display Stand, Set of 25 Miniature Brass Ornament Hooks, Snowy Miniature Tree Skirt, a notebook and bookmark.
  • Special offers throughout the year. Look forward to exclusive Crown Rewards Bonus Points opportunities, plus members-only Keepsake event offers and surprises.
  • Receive the For Keeps quarterly mailings and monthly email newsletters. Get a behind-the-scenes look at Keepsake Ornament creation, exclusive videos and timely announcements.
  • Insider access to Keepsake Community, an online social space where you can connect with Keepsake artists and other ornament enthusiasts like you.

    Your membership card and welcome packet will ship soon after you join or renew. The Keepsake Dream Box, including your Dream Book, will ship in April.


Hallmark Gold Crown Cards

Greeting Cards, Photo Cards, Boxed Cards & Note Cards from Hallmark

For more than 110 years, Hallmark has been producing greeting cards to help you say just the right thing for any occasion. We are proud to create and print the majority of our greeting cards in America’s heartland. Hallmark cards are made from recycled materials or from paper from well-managed forests. No matter the occasion or the recipient, Karen's Hallmark Shop is proud to be your locally-owned partner in showing you care.!

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About Hallmark

Hallmark makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others.

Through moments big and small, and through both happy and challenging times, Hallmark helps give voice to caring thoughts and emotions with tangible reminders of appreciation, celebration, belonging and love.

Hallmark Cards, Inc. believes that when you care enough, you can change the world. That’s why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others.

Founded in 1910 by a teenage entrepeneur named J.C. Hall, and remaining a private company with family members on the board of directors today, Hallmark’s businesses employ more than 20,000 people worldwide.

Headquartered in Kansas City, Mo., Hallmark has a diverse portfolio of businesses:

Our brand also reaches people online at Hallmark.com and through our retail partners' web sites, and on television through cable’s top-rated Hallmark Channels and Hallmark Hall of Fame movies. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries.

Hallmark subsidiary Crayola inspires children's creativity through Crayola® brand crayons and markers as well as innovative art tools, crafting activities and creative toys that give kids the power to explore, discover, play and dream.

But as big as we’ve become, and as iconic as our brand is today, we’re still privately held, still based in Kansas City, Mo., and still led by members of our founding family.

More importantly, Hallmark continues to stay close to people's needs, understanding what is universal in the human heart and meeting those needs with products and experiences that bring people together.

It’s an honor and privilege to do so.